By exposing himself to the influence of books, Teacher and environment, a person’s mind gets reprogrammed. It begins developing the desires, which he considers very important, and diminishes the significance of those desires that he regards as less valuable. Environment can change the person’s desires and generate new ones. The person has a certain number of desires, and his mind is made to serve them to the best of its abilities. The mind “dresses” desire and realizes it in accordance with its significance.
By putting ourselves inside the spiritual environment we can enhance our desire for spirituality so greatly that it will dominate over the rest of them. This is because such constant effort will transform our thoughts.
Courtesy of http://www.youtube.com/watch?v=pEijnCAg2-8