All of us want to receive pleasure through the same enclothments: lust, money and honor, control, knowledge and spirituality. We have an internal computer, that calculates the amount of pleasure we can receive every moment, against the amount of suffering we will experience if we don’t get what we want. That’s why it is said that “one does not covet the king’s daughter”, because he simply isn’t interested in suffering enough to get her. At the same time, each of us acts in accordance with the particular structure of our personal desires, and for that, we are willing to take more or less risks.
Courtesy of http://www.youtube.com/watch?v=p6nrHdWUJGY